How it Works

Sell the Floor Twice

With Custom Shaw Floors Rugs & Runners

Get Started

Data shows that homeowners purchase a rug XXX days after making their hard surface purchase decision. Because of that, Shaw Floors is pleased to offer a convenient way to sell custom rugs and stair runners.

Talk to your Shaw Floors Territory Manager for more information or to get started with the custom rug calculator.  

Launch the Custom Rug Calculator

Data shows that homeowners purchase a rug XXX days after making their hard surface purchase decision. Because of that, Shaw Floors is pleased to offer a convenient way to sell custom rugs and stair runners.

1. Style 

Select any Shaw Floors carpet style & color  

2. Shape & Size 

Determine the shape & size 


3. Edge Finish

Select from our 4 edge trim styles  

4. Pad 

Add a rug pad for added comfort


Style Options

You can select any carpet style and turn it into a custom area rug for added comfort, warmth and texture in the home. Additionally, you can look for high-performance rug styles by selecting versions that feature LifeGuard Spill-Proof technology.  

Shape Options

Although standard sizes can work in many instances, Shaw Floors custom rug options allow you to think outside the box, offering a variety of non-standard shapes to fit any space including octagon, U-shaped and cut-corners.

Edge Finish Options

The perfect finishing touch, our edge finish options add personality to the rug. 

SERGING

A color coordinated matching yarn provides a handcrafted value to the edge of the rug or runner.

BINDING

An edge treatment that is matched to the primary color of the rug or runner


FABRIC

A coordinated cloth tape is sewn on to the edge of the rug or runner for a finished look. Available in 2” or 3”


LEATHER

A modern and unique visual available in 2” and 3” options

Let us handle the rug pad too! Designed to protect the floors and keep the rug in place, Shaw Floors rug pad adds extra comfort and plushness. We’ll custom cut the pad 2” in from the edge of the rug.

Non-Slip Rug Pad







Additional Resources



You can see what's missing from this room. Your customers can, too.


Help them fully fit and finish their new space before they even leave your store by leveraging Shaw Floors' custom rug program.

You can see what's missing from this room. Your customers can, too.

Help them fully fit and finish their new space before they even leave your store by leveraging Shaw Floors' custom rug program.



Ready to begin? Reach out to your Shaw Floors Territory Manager to get started with the custom rug calculator.

Need help getting used to the custom rug calculator? Contact our customer service team:

Email:  residentialcustomrugs@shawinc.com
    Phone: 1.877.224.7429 option 3




Custom Rug Gallery